WebApr 12, 2024 · Marketing is an essential tool for public sector organizations to communicate with their target audience and promote their services. Healthcare marketing, government marketing, education marketing, and non-profit marketing are key areas. By using effective marketing strategies, public sector organizations can increase citizen engagement ... WebSummary. A public good has two key characteristics: it is nonexcludable and nonrivalrous. These characteristics make it difficult for market producers to sell the good to individual consumers. Nonexcludable means that it is costly or impossible for one user to exclude others from using a good.
Public Sector Marketing: Importance and Characteristics
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Online (PDF) Marketing Management And Communications In The Public …
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